Cheryl Atkins
Award-winning Creative Director dedicated to crafting exceptional brand experiences and leading high-performing teams and brands.
My leadership philosophy is simple: to build exceptional brands, I empower and cultivate the highest potential in each specialist I lead through authentic relationship building, leading by example, and mentorship. This approach results in outstanding brands and an exceptional team experience developed through the lens of design thinking, data, and user experience ideology.
Brand Strategy | UX Research & Design | Digital & Event Brand Experience
Empowering
High-performing Teams
Enable talent by building authentic relationships and supportive environments that embrace change
as an opportunity to learn,
problem-solve, and take creative risks.
Brand
Development
Creating brands that scale and manifest core brand values across all channels, media, and audiences. Leader in strategic decision-making, planning, and establishing a high bar of quality.
Strategic
Thinker
Advocating design thinking rooted in research, data, and market insights
to elevate the user experience, and product innovation exceeding expectations from the first encounter.
What others had to say. . . .
Cheryl is truly exceptional at uncovering the strengths within her team. She provides clear direction on the purpose, impact, and why behind campaigns and teams she oversees. Cheryl's dedication goes beyond professional duties – she genuinely cares about her direct reports. As a personal example, she even assisted in training me for open water swimming for my first triathlon.
Gina Urso
AVMA Graphic Designer
Cheryl is a highly recommended expert in delivering consistent on-brand design, cross-team collaboration, and enhancing user experience. She is a great communicator who builds strong relationships with stakeholders, manages external vendors effectively, and aligns projects with the brand's vision.
Jason Willamson
Altia VP Marketing
Cheryl's top qualities are relationship-building, collaboration, and solution-oriented leadership. She sees possibilities where others don’t and has a strong ability to take complicated, technical information and break it down. Cheryl is a bright, inquisitive, and compassionate leader.
Heather Jensen
AVMA Division Director of Marketing