Creating brand identities that represent the company's voice and vision. 

Start-ups, volunteer, and passion projects I've led and designed.

Chicago Colation
for Family Building

FKA: The Kevin J Lederer Life Foundation

A non-profit, all-volunteer organization providing patient education and grants to those struggling with infertility.

Donated professional creative services.

Deliverables: Brand Identities for foundation entities, Event Branding, Collateral, Website support

CCFB-logo-screen
life-colateral-2

Collection of collateral 

RunForFamilyBuilding-logoSCREEN
LIFE-Landing-Page

Event logo and website

TAJ-Cover-IMage-1

TAJ Flooring

Flooring company for commercial environments in Retail, Hospitality, Healthcare, Education, Sport and Corporate spaces.

Deliverables: Brand Identity, Flooring Sample Binders, Collateral, Email, and Social Media Management and Creation. 

We hired Cheryl as a consultant to design and develop new sales tools to help us grow our business. Cheryl's ability to understand our challenges and her problem-solving skills made this process simple and efficient. Cheryl's creativity, fresh design ideas, and tremendous work ethic helped breathe new life into our company. Her ability to learn and understand our unique business, combined with her commitment to get the job done, helped us grow our sales. I would highly recommend Cheryl and use her again in the future.

- Tom Powell, President 

TAJ2-FB-May2017Dedicated-People

Sample of social assets and email

tatjemail3
Collateral-full-2

Collection of collateral

AF_Cvr-IMage

Athlete Factory

A startup helping individuals achieve their endurance, fitness, and competitive goals while inspiring a healthy lifestyle in others.

Deliverables: Brand Identity, Website, Race-kit Designs

AF-Landing-Page
ATHLETE-FACTORY_MTT01-WTT01_TRI-TOP_2A
Race-Kit-Finish

Website, race-kit design

More Brand Strategy Case Studies

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Additional Brands
Brand Strategy
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Altia Product Branding
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AVMA Event Brand
Event Brand Experience
Altia-Case-Study-Cards
Altia Brand
Brand Strategy

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