Ensuring customers a positive and trustworthy brand experience across all stages of their journey and product interactions.
Challenge
Build brand cohesion, ensuring a uniform user experience across the entire portfolio of products. Improve the customer journey from discovery to purchasing and product installation, enhancing overall customer satisfaction.
Role
Creative Director
Action
- Designed a unified visual branding strategy for a portfolio of products.
- Updating software interface branding.
- Brand integration into product demos.
- Promotional product videos
Results
- Enhanced user experience throughout the entire journey, from browsing the website, making purchases to interacting with the product interface.
- Increased partner engagement by showcasing demos with co-sponsored webinars, featuring product demos in partner booths at large shows.
- Lead generation from product promotional videos.
Deliverables
- Product Portfolio Brand Design
- Software UI brand elements
- Product demo design guidance
- Storyboards and promotional product and demo videos
- Product Marketing and Promotional Materials
Credits: Altia Marketing and Communications, Product Engineering, Spark Portal
Portfolio of Product Brand Identities
Creation of a comprehensive suite of pixel-perfect product and marketing logos effectively established a consistent brand identity throughout the product line, offering users confidence as they navigate through products and promotional materials.
Brand Implementation within the Software Interface
Updating the software interface's branding ensured consistency and trust in all user interactions.
Product Demos
UI Guidelines prescribe fonts, color, and logo usage in product demo designs, providing a unified look when presented.
- Altia designs running on partner software help tell the story of capabilities.
Samples of demo designs in the Altia brand, along with a demo video showcasing the software design in a product.
Product Promotion Videos
- Storyboard creation informed the production and design of promotional videos that showcased product features and benefits while building brand equity by infusing brand identity and traits.
- Videos are part of multi-channel campaigns deployed across various platforms such as social media, events, presentations, and websites
Video Production Credit: Spark Portal
Product Marketing and Promotion
Samples of Product Solution Briefs and social outreach.