Creating an Award-Winning Immersive Event Experience for HPN Global
Challenge
HPN Global, one of the leading meeting and venue management companies, wanted an event experience that was immersive, connected to the location, and unforgettable.
The goal: energize the audience from the moment the lights went down while showcasing the company’s culture, innovation, and future-focused vision to the very end.
Role
Design Director
Action
As Design Director, I led the full creative vision for the event, guiding a multidisciplinary team of stage designers, animators, and video producers from concept through on-site execution. Together, we created an immersive stage experience featuring 9 custom LED screens, each powered by unique content that brought depth, movement, and cinematic energy to the room.
Results
- The opening sequence combined generative AI storytelling with motion design to weave the company’s founding values and the CEO's grand entrance into a high-energy event kickoff.
- Telly Award Bronze Winner - Craft-Use of Generative AI
- Telly Award Bronze Winner - General-Event Opener
- HPN Global Partner of the Year Award- for outstanding AV production service and creative excellence.
Deliverables
- Event theme and visual identity
- Custom canvas keynote presentation decks
- Animated speaker title sequences
- Motion graphics for 9 custom LED canvases
- Cinematic AI-powered opening experience
- Premium awards show look and feel
Credits: SoMidwest
Event Theme and Visual Identity
The event theme pulled inspiration from the energy of Las Vegas: the glowing lights, desert landscapes, and vibrant nightlife, creating a visual experience that felt bold, immersive, and unmistakably Vegas.
Stage Design
The stage design captured the energy of Vegas through a massive 9-screen LED setup, with each screen delivering custom content to create layers, movement, and depth throughout the room. The result was a fully immersive experience that wowed the audience. Even Caesar’s Head of Events commented, “We’ve seen many shows in this ballroom, but nothing like this. Outstanding.”
